Each model includes the GTI’s 2.0T 200hp four-cylinder engine, a performance tuned suspension finished with black, Volkswagen motorsport 18-inch all-new wheels, and special interior touches, including carbon fiber-look trim, a numbered dash plaque, and unique stitching in the front headrests. Each week for six consecutive weeks beginning today, one player will be chosen to win the ultimate racing prize: the exclusive GTI MkVI, an individually-numbered, specially-tuned version of the legendary hatchback. The more they play, the more chances they have to win. U.S.-registered players enjoying the action of the Real Racing GTI App will be challenged to put their skills to the test for a chance to win one of six limited-edition 2010 GTI models. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could."
"The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices - most often an iPhone. "With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. From the redesigned exterior with more aggressive headlights and the famous red-striped grille, to the sporty interior with a race-inspired steering wheel, the all-new 2010 GTI races its way to life on the screen for a thrilling gaming experience. The free Real Racing GTI App is available worldwide and spares no detail, allowing players to experience every thrilling aspect of the all-new 2010 GTI right in the palms of their hands on iPhone and iPod touch.
can compete for the chance to win one of six, limited-edition 2010 GTIs that are fully-customized inside and out. Additionally, users of the Real Racing GTI App in the U.S. This is the first time an automotive manufacturer has used the App Store to launch a new vehicle. today announced the launch of the all-new 2010 GTI via the App Store by making available a free version of the popular Firemint Real Racing game that exclusively features the all-new 2010 GTI.
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